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This domain has the following in the web site, "We sell hand knotted Persian carpets." We observed that the web page also stated " Monday to Saturday 10am - 5pm." It also stated " 219, Canterbury Rd, Canterbury, VIC 3126. Bijar flat-weave kilim, circa 1900. Revival of 17th Century Tabriz design. Revival of 19th C Baksheyesh design. Rug 24781, Afghan Farahan design , 269x181 cm. Rug 24797, Handmade Indo modern design, 378x271 cm. Rug 24796, Afghan modern runner, 288x82 cm. Rug 30121 Indo Moroccan style. Rug 25120 Afghan Moroccan style. Rug 4454, Persian Kashan." The header had Persian rug as the highest ranking keyword. It was followed by Persian rugs, Persian carpets, and Persian carpet which isn't as ranked as highly as Persian rug. The next words the site uses is Rug. Rugs was also included and might not be seen by search crawlers.